Emails that people want to read.
Is it too much to ask?The reason that average email open rates have been dropping for years is because most emails suck.Let me ask, how do you treat promotional email in your OWN inbox?Ignore, ignore, delete, delete, unsubscribeBut you don't have to send the same junk everyone else does.You can be different. You can be better.Besides, when each customer spends more and stays longer, revenue is up while churn is down.It's just better business.If you want to hear a little more, meet me in the next section.
You have a decision to make.You can either quit here, or keep going.To keep going, I can either teach you how to do this yourself, or my team can do it for you.But I'll be honest, it doesn't make a lot of sense to hire us if you're below $100,000/ month in revenue.If that's you and you'd like to discuss working together, book a call here:
Or, if you'd like to learn a whole lot for free and implement things yourself, just opt in below.(P.S. This opt-in will NOT subscribe you to my main list. Only a 5-day email series. Afterwards it's up to you.)
If you choose neither and just want to try and forget this ever happened, I get it.The Matrix has steak.
(dictionary.com)
The Long Con.It's the criminal version of the marshmallow test.Essentially, it involves delaying immediate gratification for a more desirable future payoff.And you know, I think skilled con artists are better at building relationships than average business owners.Don't believe me? Just browse through your own inbox.The email senders that you open more often than not...What kinds of things do they send?10% off coupons because of the latest holiday?Probably not.Let's be real, most online business owners are worse at relationship building than a bunch of Dirty Rotten Scoundrels.Just look at all the pop ups, upsells, and endless promo emails that are commonplace...Do you think customers enjoy this experience?But what would it look like to delay gratification, in order to reap a much larger reward later?Imagine, if we had the patience of a con artist, with the desire to actually serve our people for a long, long time....What would this look like?How would you do it through email?I'll begin sharing on the next page.
Thanks! I'll be in touch.
Thanks!Your first email is on the way.Make sure it didn't go to spam, then open it immediately.
Thanks! More coming soon.
Cognitive dissonance - The perception of contradictory information, and the mental toll of it. (wikipedia)Something's been bothering me.I've spent enough time selling stuff online to know what works.Pop ups, lead magnets, upsells...Let's get that first sale fast and maximize the average order value, right?And the more often you send emails, the more revenue you'll generate, right?But here's the problem.As a consumer, I hate all of those things.Personally, I can't keep up with receiving daily emails from anybody.I have over 30,000 unopened, unread emails in my inboxes, with no plans to ever catch up.And pop ups, content behind opt ins, they just makes me angry.And I know I'm not the only one.How many angry visitors do our landing pages create per opt in?Have you ever considered this?We optimize each part of our funnels for conversion rate, but what about the people we piss off at each stage by pushing too hard, too fast?After having to close 5 pop ups in the first 30 seconds, they're probably not coming back.Hopefully you're wondering, "is there another way?"I believe the answer is yes.Want to keep reading?Then click below.
The Valuable DepartedI'd like to tell you about what triggered my interest in doing things "differently."A while back, I was looking at some business performance reports when something caught my eye.And immediately made me throw up in my mouth.I was looking at a list of a brand's eCommerce customers, ranked by lifetime spend.This report usually makes me smile. These are the top-tier VIPs of the brand.These are the people who have been buying regularly for years and continue to do so.Real-life superfans.
But then I noticed something else.And I have no idea why this didn't jump out at me sooner.This is the thing that had me choking back vomit, then tears.Do you see the problem?
Nearly 50% of the BEST CUSTOMERS were not subscribed to email.The worst part is, nearly all of them used to be.I quickly pulled another report.How many total buyers were not subscribed to email?The answer, my friends, was painful.I immediately began digging for answers.I had always assumed that unsubscribes represented people who were not a good fit for the brand, and so good riddance.But these people? The VIPs?What I came to realize is that even the very best customers were willing to ditch the list if they received too many irrelevant messages in a short amount of time.Most eCom brands set up email automations around trackable behavior triggers, such as someone viewing a product, adding it to their cart, or beginning checkout.Maybe they also segment the full list based on past engagement and behavior, so that more engaged subscribers get more email, and less engaged subscribers get less.Makes sense, right?However, this methodology must have a fundamental flaw if superfans are unsubscribing.Don't you agree?If you don't, that's fine.You can keep using your opt-in popups and browse abandonment flows like nothing's wrong.But, if you suspect that something must be wrong with conventional wisdom, join me on the next page.Otherwise, I've got a safe, comfortable, easy-to-swallow blue pill with your name on it. Just close this browser window.No exit pop ups, I promise.
Destructive InterferenceI think you can tell that I'm about to start advocating some unconventional, unorthodox ways of doing things.And even if you agree with my reasoning, your temptation will be to "test" my ideas on a small scale.Take off your shoe, roll up your pant leg, and dip your toe in.You'll look for ways to combine this strategy with conventional strategy, thinking you'll end up with a hybrid that works better than either.But you'd be wrong.Because you see, they are not additive.In this case, 1 + 1 does not equal 2, 3, or 4.It might actually equal zero... or less.To explain why, we'll need to dust off our physics books for a moment.(Sorry)Ok, turn to the section on "superposition of waves."This is where we learn what happens when two waves are combined into one:
Do you see how this works?When two waves that are lined up combine together, they form an even bigger wave.But when two waves that are out of sync combine together, they can completely cancel each other out.It's called destructive interference.I repeat: when you try to combine two waves that are out of sync, they diminish each other, sometimes all the way to zero.This means you need to be careful about the strategies you try to combine.If they are all in alignment with each other and your ultimate goal, then you'll probably do great.(Do you know what we call a bunch of light waves, for example, that are perfectly in alignment with each other? A laser.)However, trying to combine strategies that do not align with each other can result in a whole lot of nothing.You end up building your * busyness * instead of building your business.The only way to avoid this is to understand what you actually want to optimize for.For most beginners, the answer is "revenue."And if you optimize for revenue, you will run your business in a particular kind of way.Most people who do this later discover that "revenue" isn't actually what they wanted.And they realize this from inside the golden cage they have built for themselves.Maybe, they decide they should optimize for "Repeat purchases."Or maybe, their focus turns inward and they choose to optimize for their own "freedom of time."Again, these different goals will result in radically different looking businesses.And next, I will tell you why ALL of these goals are the wrong ones to focus on.But only if you are open to listening.I am going to reveal a new way of thinking, a new way of doing.But I know that not everyone is ready or interested.This new way cannot be lightly tested.No toe dipping.Instead, it requires a skinny-dip cannonball into the deep end.On the next screen, you have a decision to make.Are you ready?
